SAME CONTENT… DIFFERENT CONTAINERS

After the conclusion of a power-packed revival program organized by his denomination during the weekend, James was so literally on fire for the Lord that he could feel the heat oozing from his sweaty pores. As soon as he arrived home, he quickly went on his knees, spreading both arms in humble adoration for the encounter he had with God during the just-concluded revival.
Still shaking from the intensity of the prayer, he then grabbed something to eat as he switched on his decoder to catch a glimpse of any interesting television program which could refresh his mind, just as his Spirit had just been.

Of course he was not a fan of MTV Base, Channel O and their likes, so, this brother tuned first to TBN, then Emmanuel TV, later Dove TV and settled finally with Daystar Network.

What do these all have in common?

Of course they are television channels that specialize in broadcasting the message of the gospel. But, besides that, one noticeable trace that everyone who has tuned-in to watch any of these channels would observe, is that over 90% of the contents of these channels come from the pulpit.

For someone like James, who had just come a church program, he wanted something more than a sermon.

But, how would he express his legitimate need for variety without sounding “carnal”?
This question is one every Christian who loves to watch television encounters from time to time.

The question is one of variety in spreading the gospel through television and other social media.

Put differently, how can we efficiently spread the gospel through the media without relying only on the usual sermon-based approach?

The focal point of most gospel channels has been on sermons from the pulpit, but that by itself negates the fact that a vast majority of Christians hear sermons from their home churches; week-in, week–out.

To answer that burning question, we need not look too far.

It is an open secret that music is a potent means of spreading the gospel, as well as drama and film production; especially to the large youthful population. The potency of these creative methods have been tried, tested and trusted. Just take a statistical poll on the number of African Magic watchers and Zoe World followers, and it will be mind-bending to see the grasp these channels have on their viewers.
However, how many gospel music channels do we have on Satellite Television ?

Do we even have a single channel that shows contemporary movies about the gospel to counter the ideologies of the World?

It should be noted that “the word of God is alive and active” (Hebrews 4:12a) and such life should also be seen, not only in the content of the gospel, but also through the container through which the gospel is passed. Such containers include music, dance, poetry and film production to mention a few.

Thus, there is a dire need to diversify the container through which the gospel is being broadcast especially in this twenty-first century.

There is a need for more gospel music and movie channels to connect especially with the young Christians who do not genuinely want to be influenced by the garbage they hear from certain secular channels.

These channels would creatively present the gospel to Christians and non-Christians without diminishing the content.

For those who wonder is this is possible, just take a look a Coca-Cola: Same content, different containers.

 

0

Leave a Reply

Your email address will not be published. Required fields are marked *

1